Dreamforce Social Animations

As a design director, I had the opportunity to lead a project creating a series of animated social templates for Dreamforce '22. The goal was to generate buzz on Twitter and LinkedIn, and I was responsible for the entire design direction and production process.

 

My role involved identifying the types of templates needed, such as announcements, countdowns, and quote cards, and creating the designs and storyboards for each animation. I also oversaw the animation process and reviewed each asset live as they were being published during the event.

 

This project was incredibly rewarding, and we received positive feedback from multiple teams involved in the event.