1E Brand & Website Refresh
As the design lead at 1E, I had the pleasure of spearheading a total refresh of the company's look and feel. Beginning with the website, I focused on improving the user experience by simplifying the sitemap and creating a smoother, more intuitive browsing experience. To achieve this, I completely redesigned the website using a UI toolkit that served as the foundation for all pages.
In addition to the website, I worked on a variety of design projects, including revised brand guidelines, organic social ads, infographics, reports, webinar promotions, and landing pages. Here are a few examples that showcase the work I have accomplished.
Team:
Giuseppe Cacciatore – Art Direction, Design
Tom McGrath – Copywriting