Salesforce Genie Launch Toolkit

I had the privilege of leading the design toolkit production for the launch of Salesforce Genie, working alongside a fantastic team. Our toolkit includes everything from usage guidelines to grab & go assets like stickers, vignettes, promo templates, print adverts, digital signage, and instagram carousel.

 

I was responsible for developing storyboards for sizzle and teaser videos, which we used across multiple channels to showcase the product's unique features in a visually appealing manner.

 

Finally, we scaled the Figma toolkit to include versions for each of the Salesforce Clouds, each with their own specific color palette.

Team:

John Ilang-Ilang – Art Direction

Giuseppe Cacciatore – Management, Concepting, Oversight

Justin White – Animation

Arpit Goel, Raymond Philip – Design